Monday, January 30, 2012
Consumers increasingly form their opinion of a business based on ecommerce sites, making it more important than ever for retailers to create customized, secure and user-friendly online shopping platforms.
According to a recent study by RSR Research, more retailers are relying on their ecommerce site to improve their reputation and be the digital face to the customer.
"Even though retailers expect more revenue to ultimately come from the online channel than ever before, they are challenged every day to keep up with evolving consumer behavior," said Steve Rowen, co-author of the report. "You really can't overemphasize the importance of having an exciting online shopping experience that understands the customer's lifestyle."
The report said integrating social media with ecommerce solutions, monitoring website performance and creating product videos are among the top practices retailers are using to drive sales and attract customers.
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