Friday, January 27, 2012
American online businesses experienced historic revenues during the 2011 holiday season, but the United States isn't the only nation poised to see increased ecommerce sales this year.
According to a recent Practical Ecommerce report, online retailers are thriving in the United Kingdom, as the nation accounted for 30 percent of all European internet sales last year. The report said U.S.-based ecommerce companies would be wise to consider entering the British market, but there's several factors they must consider.
American businesses must create a U.K. version of their site to successfully transition their products and services to the overseas marketplace, complete with British currency, shipping options and a ".co.uk" web domain, the source said. Meanwhile, online retailers can use Google AdWords to target pay-per-click advertisements specifically to the U.K.
According to a recent survey of British businesses, 73 percent expected growth in online sales this year.
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