Thursday, December 08, 2011
Mobile technology and social media are constantly providing ecommerce retailers with new avenues to reach potential customers, and the competitive online marketplace places a premium on consumer interaction.
According to a recent Reuters report, Walmart has unveiled a social networking application that could potentially be a trend-setter for other ecommerce solutions. Walmart's new application, Shopycat, uses Facebook data to recommend gifts that users' friends would enjoy.
"Shopycat is the first step in what we think is a very strategic area for the industry as a whole," said Venky Harinarayan, senior vice president of WalMart Global eCommerce, as reported by the source.
The application estimates a Facebook user's top 10 friends, and then proposes potential gifts for those friends, based on information the users share on Facebook, the report said. Additionally, Shopycat users can search for a shopping topic, and the application will then provide a list of Facebook friends who may be interested in that specific subject.
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